The Buzz

So most people have probably at least heard of Twitter, the micro-blogging site that started the trend of putting out short, quick updates on where you are or what you are doing or thinking about at any particular time. But unless you are a geeky sort of person, you probably haven't yet heard about Google's recently released answer to Twitter, Buzz.

Buzz is actually a part of Gmail, the company's free e-mail service, so if you have a Gmail account, you already are automatically in Buzz. It shows up as an icon on the left menu panel near the inbox. It works pretty much exactly like Twitter; you just have a box, where you type in whatever you want (although Buzz doesn't have the sometimes annoying 140 character limit that Twitter is either saddled with or blessed by, depending on who you ask) and click post and it puts it out there. You can also make posts public or private, restricting it to just your allowed Gmail contacts, or showing them to everyone.

Why does anyone need another micro-blogging service? Well, you might not. But Buzz has snared me in a way that Twitter never managed to. A lot of features that Twitter either should have or could benefit from are already in Buzz. With Twitter, you can get those things, but either only through third-party services, through some geeky hacking, or by waiting a long time for Twitter itself to slowly add them, frequently messing them up in the process. Buzz gets a lot of this stuff out of the box because it is so tightly tied with other products and services Google already offers.

You can comment on or "like" posts from others, which provides a more complete conversational tool than Twitter's homegrown @ or # adaptations. It's similar to Google Reader in that way, and in fact broadcasts items you share from Reader when you share them. You can go back and edit posts, or choose to e-mail them to others who don't have or use Buzz.

One of the neat things is that public posts can be viewed by location. So, I can choose to see updates from my contacts most of the time, but other times, such as when we are up here at a big event like the Olympics, I can switch to see what people nearby are buzzing about... and find out what fun stuff is happening nearby. A killer part of this feature is that it also integrates with Google Maps; so I can pull up a map that shows me exactly where people were when they made those posts. If I want, I can have it give me directions (by car, public transit, or on foot) right to that location.

You can also embed a picture in a Buzz post, or, Google's Picasa photo-sharing service automatically adds your recently posted pictures to the service.

Or, if you like, you can also set it up to add your activities from other popular sites like Flickr, Youtube, or Blogger (where this blog lives) automatically. Another site you can add to automatically update Buzz: Twitter.

I've always thought that is a great way to eat another company's lunch, and what it means is that it's easy for Tweeters to make the transition. With all the other features available, the personalization seems to me to be much more amenable to the sorts of friendly conversations that this sort of social networking tool should be about. In some ways, it's more like a Facebook feed in that way, but even more flexible.

This has all been a long way of saying, if you want moment by moment updates (oh, did I forget to mention that Buzz works perfectly on my Android-based MyTouch 3G for posts on the go?) on what we're up to here, get a Gmail account and get on my Buzz list!